Your Brand,
Sold Globally
First Choice represents U.S. beauty and personal care brands in international markets across the Middle East, Africa, Europe, the Caribbean, Canada, and Australia. We also help international brands enter the U.S. market.
International consumers have deep awareness of U.S. beauty and personal care brands, especially in the multicultural and textured hair categories. Distributors across the Middle East, Africa, and Europe are actively seeking U.S. brands with domestic track records. The window to establish global distribution before your category gets crowded is open right now.
Active international markets managed by First Choice
Months - Typical EU/UK certification timeline (start early)
Million U.S. beauty exports to the Middle East alone (2022, U.S. Census Bureau)
What We Do Internationally
As the consumer becomes more educated, the information portals used to connect and communicate with him or her have come instrumental to branding efforts. With this in mind, our marketing model has broadened beyond traditional communications vehicles to include contemporary approaches such as Internet marketing and brand awareness through the use of social media, e-mail, targeted campaigns, data collection, advertising, personalized marketing, etc. This is one more way we manage brands!
Distributor Identification and Vetting
We find the right distributor in each market, screen them for financial stability and market reach, and manage the onboarding process
Regulatory and Certification Navigation
We guide brands through country-specific requirements including EU/UK CPNP certification, NAFDAC registration in Nigeria, and Middle East manufacturer certification. We have established relationships with certification partners in Europe.
IP and Trademark Protection
We help brands secure international trademark registrations and monitor markets for diversion, counterfeiting, and unauthorized pricing
Market Education and Brand Building
We organize in-market education events, connect brands with regional influencers, and develop localized marketing support so products do not just arrive, they sell.
Ongoing Distributor Relationship Management:
We do not just place the first order. We manage the relationship, monitor pricing, support reorders, and protect your brand’s position in each market.
U.S. Market Entry for International Brands
We also represent international brands entering the U.S. market, navigating retail channels, regulatory requirements, and distribution partnerships.
Where We Work
New markets added as demand and brand readiness allow.
Hover Location Marker for Active Markets: Middle East, Africa, Europe, Caribbean, Canada, Australia
