From Manufacturer to Mass Retail
Get Your Brand
On The Shelf
Now expanding internationally across the Middle East, Africa, Europe, and beyond.
We Know These Buyers. And They Know Us.
35+ Years Of Experience
Your Brand Deserves Better Shelf Space. We Know How to Get It.
First Choice is a full-service consumer products management firm with more than 35 years of retail relationships. We represent independent brands at Walmart, Target, Walgreens, Dollar General, and beyond. If your product belongs on a shelf, we know exactly how to get it there.
We Take Your Business to the Next Level
Sales
We build and manage your retail sales strategy from the ground up. Our team has direct buyer relationships at the nation’s top mass, drug, dollar, and specialty retailers. We negotiate placement, manage the account, and drive sell-through so your brand stays on the shelf season after season.
HOW IT WORKS
Marketing
We translate your brand story into retailer-ready marketing programs. From promotional planning and trade spend strategy to in-store signage and digital shelf content, we make sure your brand shows up the right way at every touchpoint along the path to purchase.
HOW IT WORKS
merchandising
Getting on the shelf is step one. Staying there takes execution. Our merchandising team handles planogram compliance, resets, new item cut-ins, and in-store audits. We manage the details so you never lose placement because of a store-level gap.
HOW IT WORKS
Business Intelligence
We turn syndicated data into decisions. Our analytics team tracks your brand’s velocity, share of shelf, promotional lift, and competitive position across channels. You get clear, actionable reporting so you can invest your trade dollars where they perform.
HOW IT WORKS
Logistics
We coordinate the supply chain so your product arrives on time, in full, and in compliance with retailer routing requirements. From warehouse coordination to vendor compliance and EDI support, we remove the operational friction that puts chargebacks on your P&L.
HOW IT WORKS
Private Label
We help retailers build exclusive, high-margin product lines from concept to shelf. Our practice manages formulation sourcing, packaging development, regulatory compliance, and retailer negotiations — delivering a product that is ready to perform from day one.
HOW IT WORKS
Consumer Engagement
We connect your brand with the shoppers most likely to buy and stay loyal. Our programs include multicultural marketing, community-driven activations, influencer strategy, and shopper insights. We have deep expertise in beauty and personal care where authentic consumer connection drives sustainable growth.
HOW IT WORKS
International Sales
First Choice represents U.S. brands in international markets across the Middle East, Africa, Europe, the Caribbean, Canada, and Australia. We manage distributor relationships, navigate certification requirements, protect your brand from diversion, and keep product moving from the factory to the shelf overseas. If your brand is ready to go global, we know exactly how to get it there.
HOW IT WORKS
